About Us

Linzy Toys, Inc.

Manufacturing Happiness Worldwide

Founded in 1995, Linzy Toys, Inc. was built on a clear vision: to provide high-quality, affordable plush while filling gaps that existed within the industry. From the beginning, we focused on creating a strong and diverse plush assortment, including musical plush, baby products, and impactful seasonal designs that were largely missing from the market.

Over the years, many companies have attempted to enter the plush industry, but only a few have succeeded in growing and sustaining their businesses. Linzy Toys, Inc. is proud to be among that select group.

The plush category represents a billion-dollar global market, and we recognize both the opportunity and responsibility that come with it. Our growth strategy has always been thoughtful and deliberate. Rather than pursuing rapid expansion, we prioritize long-term stability, meaningful partnerships, and lasting brand impact. This company is not a project—it is the result of decades of commitment and hard work.

Product Collection Success

One of the most important drivers of our success is our extensive range of exclusive designs. Since our early years, Linzy Toys, Inc. has introduced a steady stream of bestselling collections that resonate with customers and often sell out due to strong demand.

Notably, several of our earliest designs remain among our top sellers today, demonstrating the timeless appeal, quality, and staying power of our products. Collections such as Sweet Cakes Rag Dolls and our newer Little Sweethearts line reflect our dedication to thoughtful design and consistent excellence.

What truly distinguishes Linzy Toys, Inc. is the breadth of our success across all product lines. Our bestsellers are not limited to a single category; they span our entire assortment. Many national and large-scale retailers currently carry multiple Linzy Toys designs, reinforcing our position as a trusted and reliable supplier.

As part of our continued growth, Linzy Toys, Inc. has recently expanded its product lineup to include dog toys. Designed with the same attention to quality, creativity, and market appeal as our plush collections, this category allows our customers to enter the pet and lifestyle market while maintaining a cohesive and complementary product offering.

Stronger Sales Channels

Linzy Toys, Inc. began by servicing the gift industry, where we established a strong presence and earned a solid reputation among retailers and distributors. This industry remains a core part of our business, and we continue to value the long-standing relationships built within it.

As our company has evolved, so has our reach. We are carefully and strategically expanding into additional channels, including:

Toy
Truck stop
Convenience
Supermarket
Fundraising
Home
Travel
Floral
Book industries

Each expansion is approached with care to ensure sustained success and brand consistency.

The Foundation of Linzy Toys, Inc.

With more than 20 years of industry experience, Linzy Toys, Inc. is well positioned to meet the challenges and opportunities of the future. Building a reputation as one of the premier plush suppliers in the gift industry remains our greatest accomplishment and the foundation of our continued growth.

This success reflects our commitment to our customers, vendors, and team. Over the years, we have built a loyal customer base that includes thousands of retailers—many of whom have partnered with us since opening their doors.

Through consistent and focused marketing efforts, we have strengthened brand recognition and reinforced the connection between Linzy Toys and the plush products customers trust and love.

Our experience has also allowed us to define and refine our niche within the plush industry. While we design products for a wide range of seasons and age groups, we have identified the categories that generate the strongest response. From just 20 designs at our founding to more than 1,500 exclusive designs today, our ever-growing collection reflects decades of creativity, insight, and dedication.

Many of these designs have become long-standing staples in our customers’ stores, marking the continued success and evolution of Linzy Toys, Inc.